Getting visitors to your website is critical if you want to run a successful eCommerce company. However, your job isn’t done yet. To make money, you’ll need to sell your merchandise. How can you ensure that your consumers convert?
How To Improve The Conversion Rate Of Your Ecommerce Store
It’s time for us to provide you with some practical advice and strategies for increasing conversions, even if your traffic remains relatively constant.
1. Make An Outstanding First Impression
In the internet world, first impressions are crucial. You just have 50 milliseconds to convince first-time visitors that your website is worth their attention.
Custom website design plays an important role, therefore make sure yours is:
- Easy to use – Don’t make your visitors feel overwhelmed when they visit your website. It should be organized properly, with simple access to the shopping basket and all of the categories.
- Responsive – The store should recognize the device your prospect is using and load the relevant version of the store.
- Quick to Load – Choose a hosting package that offers great performance.
2. Make A Statement With Stunning Product Photography
Because they can’t touch, feel, or sample the goods on your website, online customers rely primarily on photographs. A picture is worth a thousand words in eCommerce, and this is especially true.
As much as feasible, try to bridge the gap between the digital and physical worlds. This may be accomplished by including tools such as zoom or 360 degree view, which allow your visitors to get a closer look from all sides.
Another fantastic suggestion is to present your items in their natural surroundings. Shoppers will be able to imagine themselves using the product through lifestyle photographs, which will increase conversions.
3. Pay Attention To Your Product Descriptions
Great photos are crucial, but that doesn’t negate the importance of product descriptions. Examine your website copy objectively and honestly. Are you providing all of the information your clients require? Because your customers can’t touch the thing, attempt to textually express as much information as possible and offer suitable descriptions.
Consider your consumer and strive to appeal to their needs.
4. Free Shipping
When it comes to online purchasing, 77 percent of customers rank free shipping as the most significant feature. Free shipping is no longer an option; it has become an industry-standard, therefore you should definitely consider including it in your offer.
According to the same study, free returns and exchanges are the second most important factor in online purchases. Offering this benefit may come at an additional financial expense, but it will go a long way toward establishing trust and client loyalty.
5. Take Into Account Doorstep Pickup And Local Delivery Options
Allow your clients to select their preferred way of delivery. Users can opt to bypass the long shipping times and acquire their things faster with curbside pickup and local delivery.
According to Oracle research, some of the customers would never purchase with a retailer again if they received a late delivery. This may not seem like a lot, but when you consider how much effort goes into converting just one client, you’ll see that losing 13% of them due to late shipment is a significant amount.
Curbside pickups also save money on shipping since customers may pick up their online purchases anytime they choose. Make sure you let customers know when and how they may pick up their items.
6. Discount Codes
Let’s face it, everyone enjoys a good bargain. Because looking for coupons has become an important part of the online purchasing experience, offering discounts may immediately raise your conversion rates. In fact, 69% of millennial customers look for discount codes before making any purchase.
Offering discount coupons in return for visitors’ email addresses is one of the most effective strategies to spread discount codes. This can also assist you in starting a newsletter, thereby killing two birds with one stone. A newsletter is a great method to keep clients up to date on specials and new product releases. It sends tailored visitors to your website.
7. Product Reviews Might Help You Build Trust
It’s important to get feedback. A slew of positive and honest reviews is the best social confirmation of your items’ excellence.
We get what you’re thinking: allowing product reviews on your store also allows for one-star ratings. True, but these also allow you to learn about your product’s flaws and speak directly with disgruntled consumers. This type of personal touch can quickly convert a sceptic into a devoted supporter.
8. Streamlining The Checkout Process
You don’t want your clients to have to go through a long process to purchase something from your eCommerce site. This raises the likelihood of cart abandonment and, as a result, poorer conversion rates.
In the last quarter, 18 percent of online consumers in the United States abandoned their carts due to a convoluted checkout procedure. Online shoppers are impatient, and they expect their purchases to be simple and quick.
Allowing guests to check out is one way to expedite the process. You might also use services like Google Pay and Apple Pay to completely bypass the procedure.
9. Allow Customers To Easily Contact You
Customers may obtain rapid answers to their inquiries, which is one of the benefits of brick-and-mortar purchasing. When it comes to internet buying, prompt customer service is more of a bonus than a must. Offer a live chat feature to make your shop stand out.
When opposed to email, the most major advantages of live chat is that a consumer may continue buying while conversing with a representative rather than waiting for hours for a response. This results in a more smooth experience with fewer downtime. In addition, unlike phone assistance, a single customer care agent may assist several consumers at the same time, increasing efficiency.